Why 'Scott Pilgrim' Failed?

From what i have read on the Internet from researching Scott Pilgrim Vs. The World, the film failed on many levels, they included:

The Movie supposedly being targeted to a "geeky" audience yet, not attracting a "geeky" Audience. The movie is lead to be a geeky movie due to the included elements of video games, whether it be the music, the effects or the storyline. Whereas stereotypically only geeks play video games, whether they are 'hardcore' geeks or 'softcore' geeks. Hardcore geeks being ones who read comic books and play every video game even if it is a pathetic excuse for a game, in comparison to a softcore geek who plays video games such as highly populated "call of duty" these days, where you get to kill your friends and abuse Americans.
Hardcore geeks play to satisfy themselves and achieve something from the experience whereas softcore geeks play to humiliated the opposition because they think its a 'cool' thing to do.

As i was saying, Scott Pilgrim was targeted at geeks due to the elements included, however Scott Pilgrim was not a geeky film. Yes it included geeky elements as video games and sounds etc. but the cast and cast background was not geeky.
The characters are in there low twenty's and are low lives, who slum it out and take life for a ride, no real jobs, no real commitments and no real aspirations. Also the characters are in a band, whereas in the real word you rarely see geeks in the band, in fact you rarely see geeks without their nose's in a book.

Geeks today are represented and labelled differently to what they really are. To come across as a geek today all you have to do is to button up your top button on your shirt, wear a tie and glasses, and the occasional comb over, yes this may represent how some geeks may look, but its the way a real geek acts that makes a geek; studying 24/7, staying in their homes the entire time, one or two friends etc. In addition, most if not all geeks dress to represent as not being a geek, so they try to dress in a 'normal' way, which also makes them kind of geeky because they have to try to be normal whereas most the world just are. But what is normal?
whereas the normal people try to be geeks to come across as geeks which in fact makes them not a geek, which is a simulacra and a hypertextuality, because you cant become a geek within minutes and addition of a few props to your clothing style.
In conclusion, the geeks the movie was target ted at, didn't believe the film really attracted to them, which then left the film with a very very slim audience.

Audiences like to go to movies to escape from their real life for a hour or two, to get into a movie and feel apart of the movie and be able to relate to a movie. In Scott Pilgrim, you could not relate to the movie much, only if your a twenty-so loser with two potential girlfriends. I understand the movie is a fiction story with the elements of super powers and comic representations, but even the geeks disagreed and could not connect with the movie and/or the storyline.

Scott Pilgrim Vs. The World grossed $10 million in its first week which was no-where near breaking even on their budget of $60 million, whereas a film like kick-ass had a budget of only $25 million and grossed back a staggering $96 million. Both films similar in a way as of both coming from comic books, however kick-ass was known to work more because it was more realistic and people could follow without having the understand the intertextuality of other superheroes, whereas with Scott Pilgrim you must have a slight implication of old video games and elements within the film, such as the life bar from video games and running elbows high with a strange visualised background to make it look like the character was running very fast. If you did not understand the elements that Scott Pilgrim involved then you would have difficulty liking the film, however even if you did understand all the elements you may still not like the film.